Personalized Marketing

Roy Bergold, multiple award-winning former Chief Creative Officer for McDonald’s, recently offerred some great tips in QSR Magazine – Let’s Get Personal: Customers who can put a face to your business will be inclined to come back. Although his ideas were primarily focused on the quick-serve restaurant industry a lot of what he said could […]

Email Marketing is far from Dead

I came across an excellent post this morning on Search Engine Watch about the ongoing power, importance and effectiveness of Email marketing as a Practical Marketing Strategy for small business.  While many marketers and small businesses in Victoria are searching for the latest and greatest Like, Pin or Tweet which will instantly bring thousands of customers […]

Local Search Engine Marketing is a PROVEN Method of Marketing

Businesses have been experiencing the frustration of diminishing returns from print advertising. It seems as though when people are looking for a new product or service, especially something local, they are turning to their computers rather than their phone books or newspapers. A look at numerous studies shows us that: 73% of activity online is […]